John Baworowsky, PhD

John M. Baworowsky offers more than 30 years of experience combining his skills in enrollment management and public relations into effective direct mail, publications, marketing, writing, student success, and financial aid strategies. Becoming a chief enrollment officer early in his career, has served as a vice president at a total of six institutions and has both U.S. and international experience.

Presently, Dr. Baworowsky is the vice provost for enrollment management Marquette University where he leads recruitment and retention efforts. He also serves as a senior associate consultant for Ruffalo Noel Levitz, the largest higher education consulting firm in the U.S.

He is also a noted national speaker on the topics of strategic communications, international students, and financial aid. He has spoken at the National Conference on Student Recruitment, Marketing and Retention, Symposium on the Recruitment and Retention of Diverse Populations, NAFSA: Association of International Educators National Conference, Independent Education Counselors Association, Technology in Student Recruitment Conference, National Association of Collegiate and University Business Officers (NACUBO), E-Recruitment Mastery Workshop, The Council for the Advancement and Support for Education (CASE) and The College Board Forum.

As a columnist for The Chronicle of Higher Education, Dr. Baworowsky has written about international student recruitment, shared governance, student decision-making, and developing a brand.

Dr. Baworowsky has been frequently interviewed and quoted in national media on such topic as affirmative action, demographics of high school students, student development, enrollment, and marketing. He has been quoted in The New York Times, St. Louis Post Dispatch, Chronicle of Higher Education, The Northern Iowan, Detroit Free Press, and MSNBC.

He has received a number of honors and awards including a Telly Award (in partnership with Richard Bailey), National Marketing Excellence Award, an Addy advertising award (with Richard Bailey), Award of Excellence from the National School Public Relations Association. He has been named a “heavy hitter in higher education” by CASE and was chosen as a Distinguished Educator by the US Air Force ROTC.

Previously, Dr. Baworowsky served as the vice president for enrollment management and student success at Westminster College (UT) leading the institution to retention and enrollment increases. Before that as vice president for enrollment management and student life at The American College of Greece, the largest and oldest American-sponsored university in Europe. There he was responsible for managing the recruitment and retention of first-year, transfer, and graduate students within Greece, the United States, and other countries. He also served as the chief student affairs officer, overseeing the offices of student activities, registrar, academic advising, and career services. During his tenure, he increased new student enrollments, developed an effective peer tutoring program and strengthened new student orientation.

As vice president for enrollment and academic services at Saint Louis University (MO), Dr. Baworowsky led the institution to a 15 percent increase in freshmen while reducing the tuition discount rate by three percentage points, increasing net revenue by over $4,000 per student. He merged the financial aid office and the bursar's office into a one stop financial operation and brought new technologies to the admission office that increased student search response rates. He also expanded many student services including new dining options, increased student tutoring, and a sophomore retention program.

Dr. Baworowsky has also served and as vice president for enrollment and student affairs at the Illinois Institute of Technology where he led a 57 percent increase in students and achieved a significant increase in net revenue per student, all while increasing IIT's academic profile. Before that, he was vice president for admission and financial aid at North Park University (IL). Over a seven-year period, he played an instrumental role in North Park's 41 percent increase in first-year students and four-point increase in average ACT scores.

His latest work in the Strategic Enrollment Journal (AACRAO/Wiley Publication) is titled Future Future discusses the topic of prior prior year FAFSA. It appears in the fall 2016 edition.

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