Digital Marketing (MS) Master's Degree

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Digital marketing involves using social media, websites, mobile phones, digital platforms, data analytics and visualization tools to promote any given service or product (B2B as well as B2C). Effective digital engagement is crucial in today’s marketplace.

Bay Path's MS in Digital Marketing graduate degree gives students the specialized knowledge and skills required for success in this rapidly developing field. Graduates of our online MS in Digital Marketing program will be better equipped for the current and future landscapes of digital marketing and will be able to leverage knowledge of research, strategy, and analytics to support key business objectives.

Our Online MS in Digital Marketing:

• Aligns with the American Marketing Association's (AMA) Professional Certified Marketer (PCM®) Program standards, as outlined in its Digital Marketing Book of Knowledge
• Partners with the Digital Marketing Institute – a world leader in professional digital marketing certification – graduates may earn two professional credentials upon completion: PCM® Digital Marketing and Certified Digital Marketing Professional
• Includes content from digital marketing leader HubSpot
• Leverages design thinking strategies to solve complex problems
• Teaches students to grow as creative thinkers and visual leaders who are able to craft powerful and cross-media communication strategies
• Focuses on learning the principles of user-centered design
• Explores topics such as emerging technologies, search engine optimization (SEO), web analytics, transmedia storytelling, and social media strategy